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Here at Active Agent we believe that development is key and we will ensure we continually strive to improve our offerings, adding new features and products.
Check here to keep up to date with any new releases we have and get the most out of your system.
Custom Reports: Additional Recipes
Users can now leverage pre-built reports to better understand the capabilities of Custom Reports. Further extending the Custom Report capabilities, this introduces the following additional Custom Report recipes:
Automation Engagement Trends
Campaign Engagement Trends
Deal Value by the Forecasted Close Date
Deal ACV by Field Value
SMS Multi-factor authentication
SMS is now offered as a new multi-factor authentication method for users. This allows users to receive text message codes to their devices that can be used as an additional factor for authentication. This is an addition to our existing multi-factor authentication offering where only authenticator apps were previously supported.
Automation Overview Report for iOS
Users could previously only review a single campaign’s engagement metrics. The new Automation Overview Report provides an overall look at how an entire automated marketing strategy is performing, by aggregating all campaign data associated with a specific automation to help identify areas of opportunity and success.
Add/Edit Android UI Update & Android Task Redesign
This update lets users add or edit tasks in a way that aligns with our recently updated Contact, Deal, and Account Forms. Users now have greater clarity and consistency when viewing the task tab, contact profile, or deal profile.
The new, intuitive Android Task screen design leads to a dedicated Task Detail view that lets users fully understand the task, its related deals and contacts, and provides quick actions to call, email, or text.
iOS Campaign Reporting - Contact Activity Stream
The Contact Activity Stream adds transparency into the data users are shown, by providing an extra level of detail when viewing a campaign’s engagement. Tap into opens, clicks, unsubscribes, bounces, and forwards to see which contacts have performed that action.
Reporting & Analytics
Custom Reports: expanded download limits
This will give users more flexibility to dig deep or integrate their data in new or existing workflows by expanding limits to download all results within a look or a dashboard.
Keep your CRM information organized and top-of-mind with Account notes.
Get information at the Account level of the CXM so you don’t have to click into each Contact or Deal to understand what’s going on. Account notes now include notes from related Contacts and Deals, to save you time and help you deliver a better customer experience.
Reporting & Analytics
Performance improvements to the Deal Forecast report
The Deal Forecast report provides an overview of your pipeline status and lets you forecast your business effectively on a daily, weekly, or monthly cycle. This report also allows you to review historical trends on your forecast accuracy based on what deals are still open and which deals have been closed.
Improved dropdown menu to help filter Contacts
Users can now easily discern if the number of contacts displayed are All contacts or Active contacts. By displaying the Contacts dropdown at all times, they can easily understand whether the number of contacts they are viewing is “All” or “Active” only.
Updated contact fields to maintain accuracy on the Contact Page
Enhancements were made on the Contact Page to maintain the accuracy of the contact fields for Title and Number of Employees
Tools & Templates
New helpful, descriptive dictations for a more accessible platform
Active Agent is continuing to implement accessibility best practices, so the platform is better for all users. In this update, the Overview page and “Manage Templates” section have been updated. The “Recent Activity” section on your Overview page has been enhanced so that screen readers read out the email address of each subscriber or contact. The “Manage Templates” section will now read the name of the template as well, to make your platform experience more helpful and accessible to all customers.
Insights & Analytics
Improve your CXM deal tracking with the new Deal Task Overview Report
CXM deal users will see the new Deal Task Overview Report - a feature that gives you access to breakdown metrics on different task elements. This new report offers a quick glance of CXM-related tasks and outcomes along with the ability to drill deeper for more information. What this means for users is access to details on task items such as status, type, outcomes, sentiment as well as more focused tables grouped by Rep.
With the addition of several new filters, users can segment this report as needed to view:
Top key performance indicators
A time series to monitor trends