Updated: Nov 16, 2020
In today’s economy, it’s hard to find a good justification for any extra expenditure; the last thing any agency needs is new tech to integrate, new tools to learn or new bills to see to.
With the market slumping, and many agencies struggling to make ends meet, it might seem like introducing a new platform into your system is just going to make things harder.
But here’s the thing: not every new addition to your arsenal equates to additional effort or expenditure. In fact, part of what we’re offering with Active Agent is a way for agencies to have more time, more resources and ultimately, more revenue at their disposal –all while making the day-to-day running of the agency easier and allowing you to spend more time doing what you’re best at.
So what is Active Agent?
After over twenty years in the real estate business, we noticed there were a huge number of opportunities within the customer journey most agencies simply weren’t attending to – from responding faster and sending more relevant communications to improving their landing pages and utilising data more effectively.
This led us to the premise of a single mobile-friendly platform which would attend to every aspect of the customer journey – from improving lead generation to managing existing customer relationships. And by combining psychological insight with market-altering technology, we’ve made that comprehensive system a reality.
Here’s how it works:
We upgrade your lead generation
The average online attention span is slightly shy of 8 seconds, and if you don’t immediately capture a visitor’s interest you will never see them again. Estate Agent websites are almost uniformly ill-equipped to entice prospects – they’re just too busy, generally designed for browsing rather building up leads.
We provide conversion optimised landing pages which cut to the chase and turn visitors into leads. Then we integrate those leads straight into our sales funnel, sending automated messages that are personalised to move prospects closer and closer to converting.
We develop bespoke, personalised messaging
In order to deliver the level of personalisation you need, it’s important that you have carefully crafted content for every different occasion and kind of customer.
We use detailed data to segment you customer base, then we use develop unique, persuasive, and high-converting copy for each segment – ensuring that every customer feels they’re being communicated with directly, even when the messages are totally automated.
We automate your communications
We develop a strategic communication system for your specific customer journeys, integrating multiple automations to ensure every customer gets exactly what they need when they need it – taking the burden off your staff and ensuring the right message is delivered at the right time every time.
That means sending proposals and post-appointment emails immediately to double your conversions; welcome campaigns, sales progress updates and anniversary emails to keep clients happy and cared for; and even recontact emails to send at strategic moments – like when the property is about to come back on the market - to help pry them away from your competitors.
We analyse and visualise your data
During the customer journey, rich data is continually created; every action and response your communications generate is potentially vital information about what does and doesn’t work, and can be used to optimise and enhance your strategy.
We present your data as intuitive visual funnels and actionable insights, making it easy for you to make sense of the results, adjust your strategy and manage your resources.
Conclusion | The last thing you’ll need
Ultimately, this is technology which is more relevant now than ever: while everybody is struggling to find time and resources, we can help you to truly do more with less. So that you can keep overheads low, build up your client roster more effectively and ultimately get back on track.
If that sounds good to you, and you want to see how it works for yourself, book your free demo today.